Day 3 Key Take Aways

It’s good that this course does not only teach us how to leverage AI tools but it tackles key marketing concepts that were not taught to us before in school. This was an effective way to refresh our knowledge given what we learned before is already outdated based on the new trends in sales/marketing channels (social media). Our approach and strategies need to be different now. I particularly liked the HIT-VALUE-TAP framework as it guides us how to structure our creatives. It enlightened me about what drives value for the customers.

Another new learning is it’s ok to talk to Chat GPT in Tagalog and he will get it. Also, its ok to make mistakes when dictating to GPT or doing audio recording. There’s always a way to edit it.

The walkthrough on the different apps/tools were SUPER helpful – heygen, sora, captions AI. We now can create content easily. Excited to use them.