Day 3 of the ECom Sprint is mind-blowing with VIRAL CREATIVES that constitute a HOOK, VALUE, and OFFER.

A powerful HOOK follows the H.I.T Framework with a Magic Number of 3 (seconds to grab attention).

Creating VALUE should have a Visible and Assurance of results, provides Less waiting, less User effort, and Ease of action

The OFFER is the CALL TO ACTION following the T.A.P. Framework

Finally, VIDEO EDITING can be a simple or complex refining of the creatives.

While EDITING was once a limiting belief for me, I am relieved to learn that my craft should be more of a HOOKer than an EDITor. 😆